I'm Sandra, designer and founder behind Aloka.

I've never followed expected paths or felt comfortable in the conventional. But one thing has always been clear: Creativity is how I live, how I understand the world, and how I express it. Since I was young, I've shaped ideas with my hands, turning thoughts into pieces with character, without labels, without a plan.

Aloká already existed, even before it had a name. For a while, I paused that creative drive. I chose to teach, to enjoy family life, and to embrace other stages that also shaped me. But there are moments in life that shake and remind you of who you really are. And when that happens, you don't overthink it. You move. That's how Aloká was born: a bold, intentional decision. A brand driven by the urge to create with purpose, to tell stories through authentic pieces made with noble materials and a strong identity.

Each design carries intention. It doesn't follow trends or chase attention. It's made for those who feel deeply, who dare, who recognise the beauty of what stands apart, and wear it proudly. This project, which waited patiently for its moment, now takes form as a living, personal, and free-spirited brand.

This is Aloká. And this is me.